A sample founding brief

The neighborhood table.

An idea made concrete. This fictional example shows the kind of starting point you can create in your own workspace.

Illustration only. No participants, funding or commitments are confirmed.

Purpose

Working name
The neighborhood table
Who is this for?
Neighbors, local growers and cooks in one neighborhood.
What is the shared opportunity?
Connect surplus local produce, cooking skills and a welcoming space through a recurring neighborhood market.
What would success feel like?
A recurring neighborhood market with paying customers, covered costs and lasting relationships between producers and neighbors.

People

Who would help organize it?
Two neighbors willing to coordinate the first event, subject to confirming availability.
Who is already interested?
A grower, a cook and a potential space host. These are fictional roles, not committed participants.
What can you bring together?
Fresh produce, cooking, event planning and local relationships.
Who or what is missing?
A confirmed venue, a realistic budget and any permissions needed for the event.

First activity

What is the first useful activity?
Plan one Saturday market with a small number of participants and a written budget.
Who would benefit or pay for it?
Neighbors seeking local food and producers looking for a dependable local outlet.
How would you know it worked?
Record customer purchases, revenue, costs and contributions. Ask customers whether they would return and producers whether a second market is worthwhile.

Participation

How might decisions be made?
Founders agree the budget and responsibilities before announcing the event. Other arrangements are not decided yet.
Which contributions should be recognized?
Produce, preparation, hosting, outreach and coordination.
How might economic value be shared?
Cover agreed costs first. Discuss whether any surplus is reinvested or shared before participants commit.

Readiness

What resources are available?
Proposed participant time and a potential meeting space; no funding is confirmed.
What still needs figuring out?
What permissions are needed? How do we set prices? What is a fair arrangement for contributors?
What help would you like from WoC?
A review of the first activity and guidance on the questions the founders should resolve.